Company: SuperBetter Labs / OWN (Oprah Winfrey Network)
Released: 30 April 2012
Impact: 11 Million (256 x Clicks)
Concept: Emotions are contagious. Everything you feel, you spread on average to 6 other people, who spread it to another 6 people, who spread it to another 6 people. Can we use that contagious effect to spread gratitude to every single person in the US? We’re going to try!