Oprah’s Thank You Game

Oprah's Thank You Game

Role: Designer

Company: SuperBetter Labs / OWN (Oprah Winfrey Network)

Released: 30 April 2012

Platform: Facebook

Impact: 11 Million (256 x Clicks)

Concept: Emotions are contagious. Everything you feel, you spread on average to 6 other people, who spread it to another 6 people, who spread it to another 6 people. Can we use that contagious effect to spread gratitude to every single person in the US? We’re going to try!

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